THERON'S ALCOHOL PERSUASION
(PR-inside.com) Oscar-winning actress CHARLIZE THERON got a Hollywood director drunk to secure her coveted role in THE YARDS. Theron claims she plied film-maker JAMES GRAY with alcohol in order to win the role of ERICA STOLTZ opposite MARK WAHLBERG and JOAQUIN PHOENIX in the 2000 movie. She says, 'I got him drunk - that's when my manipulation works well.' ..Persuasion Used for You or Against You
Advertisers spend billions of dollars researching and analyzing our psychographics and demographics to figure out how to subtly persuade us. Rosseli, Skelly, and Mackie point out that "even by conservative estimates, the average person is exposed to 300 to 400 persuasive media messages a day from the mass media alone."Foundational Principles of Persuasion
Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be used to create unity or to force compliance. Whether the outcome is good or bad depends on the person using the laws and how that person applies the techniques of persuasion.